Helix Brand Refresh

Helix is a direct-to-consumer mattress company that approached Sub Rosa to help differentiate them in what is becoming an oversaturated market. Their mattress differs from the competition in that it allows the consumer to customize based on their personal sleep preferences and body type. 

Within the kit of parts we delivered a dynamic and responsive logo that changes and updates as the consumer takes their “mattress quiz”. We created an updated identity with a modified logo and color palette, photo direction, packaging, and a dynamic color system and web design that accurately reflected the new tone of voice and holistic values. The tools and directions allow Helix’s internal creative team to deploy the new identity across all platforms with clarity and ease.